As a company, we love to test new things.
We are proud to have “many firsts” for a cake brand.
Here are some:
- First to focus just on delivery and build a complete logistics department
- First to purchase a dedicated fleet of vehicles just for cake delivery
- First to sign celebrity influencers to build brand awareness
You can also read about our experience setting up our first billboard ad here.
We did some research. We found out that there is a strong relationship between radio ads and perceived brand credibility. People believe that for you to take the effort to publicize on radio stations, you must be sure your product and offer are tested and trusted.
We felt we ticked those boxes, after all, we have delivered well over 40,000 cakes in just over 2 years, and 70-80% of them are delivered on time.
Our Choice of Radio Stations
This week, our first jingle will air on two radio stations four times between 6 and 8 am:
- Nigerian Info 99.3
- Traffic Radio 96.1
We chose those two stations after asking staff extensively about what radio stations they listen to on their way to work.
Nigerian Info is home to many talk shows, and that works to spice up a boring morning commute. Traffic radio, on the other hand, is used by many drivers to find the best routes to beat the infamous Lagos traffic.
What We Are Trying to Promote (and a Discount for You)
When we started operations, we were very conscious to make the buying experience very personal. So, we disabled the self-service feature of our website. If you’ve been a customer long enough, you’ll realize that we take almost all our orders on Whatsapp and Instagram.
Now, things are different. We have thousands of customers and process thousands of orders monthly. It is not practical to have personal chats to process every single order we take, so we have revamped and improved our website.
Our website can now accommodate:
- Self-service and product sorting
- You can upload photos you wish to place on cakes
- Order for same-day delivery to any parts of Lagos
- A uniform delivery fee of just 1,000 Naira to any location in Lagos
- Store your addresses securely, to avoid having to type it afresh each time you need a cake
- Secure online payment system, powered by Paystack
- Order tracking (we will announce a revamped tracking system very soon)
We want you to actually test our new self-service feature on our website and give us feedback (good or bad) about the ordering process. So, we are giving you a discount of N1,500 if you order between today and the end of October 2022.
This is the discount code: EFPA7U6Y
To use, enter it after selecting any cake you want on our website here.
Take a Listen to the Jingle and Rate the Ad
We hope to run the advert continuously for as long as possible. You can listen to the jingle below and tell us what you think.
So, tell us what you think about the above jingle in the comments section below.
What do you like the most about it?
Did we choose the right radio stations to advertise on?
By the way, our leadership team came up with the script, while an awesome voice-over artist brought it to life.
Remember to watch out for the jingle in the above stations starting tomorrow.